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Cornea Specialist Dr. Paul Selid
Infantsee happy family

FREE InfantSEE Eye Exam

For Infants up to 12 Months Old.

Cornea Specialist Dr. Paul Selid
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Choose a Team of Professionals Dedicated to Quality Eye Care

Four Convenient Locations in North Dakota

Visit one of our Bismarck, Rugby, or Linton Clinics Today

Trust a staff of over 125 individuals at Dakota Eye Institute in Bismarck, Rugby, or Linton, ND

You only get one set of eyes, so don't take chances-trust their care to the experts at Dakota Eye Institute. We have four locations in North Dakota to give you access to the best eye care at your convenience.

With eight optometrists, six ophthalmologists, and three nurse practitioners working at our facilities, you'll rest easy knowing the health of your eyes is in the hands of experienced professionals. We'll carefully examine your eyes and diagnose any potential problems in a timely manner.

From preventive care to vision exams, our team has got you covered. Schedule an appointment with Dakota Eye Institute by calling 1-800-344-5634.

Too busy to make an eye appointment?

We have next day appointments available. You can even schedule online!

See what our patients have to say about us




Dakota Eye Institute is dedicated to helping our clients maintain the health of their eyes. That's why we offer a number of eye care services that can cover all the bases of good eye health. Our knowledgeable Optometrists can assist with:

No matter what brings you in for an appointment, rest assured that our experts can help. Contact Dakota Eye Institute to learn more about our services.


Living with an undiagnosed eye condition can have catastrophic consequences. Make sure you know what you're dealing with by coming to Dakota Eye Institute in Bismarck, Rugby, or Linton for regular eye exams. We can diagnose and treat eye diseases of all types before they become bigger problems or even put your vision at risk.

During your eye exam, our ophthalmologists will be on the lookout for common eye diseases including:

  • Corneal eye disease
  • Diabetic eye disease
  • Glaucoma

You can count on our team to recommend an effective solution that will maintain the health of your eyes. Get in touch with Dakota Eye Institute to inquire about appointment availability.

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Dakota Eye Institute

Dakota Eye Institute

You only get one set of eyes, so don't take chances-trust their care to the experts at Dakota Eye Institute. We have four locations in North Dakota to give you access to the best eye care at your convenience.

As a Sales and Business Relations Coordinator, the individual in this role will serve as the key point-person for all things LASIK. This person will be responsible for communicating with patients, building relationships, community outreach, and growing our social media presence in alignment with the practice vision. Responsibilities• Responsible for day-to-day LASIK patient inquiries and serve as primary contact at all points in LASIK journey • Organize and maintain schedule for LASIK/PRK procedures and post-op appointments • Follow up with LASIK/PRK patients• Manage the receipt, handling, and escalation of all LASIK inquiries • Maintain contact with referring providers (through in-person visits, email, notes, etc.) to establish and build open communication, resulting in highly engaged physician referral networks• Understand needs of referring providers and seek ways to meet those needs• Build and maintain referral database in CRM, keeping careful notes and planning touch points• Educate referring providers on available services/procedures, MD “specialties”• Constructively use feedback to increase effectiveness and efficiencies with referring providers • Assist in developing social media strategies and campaigns to align with goals of the practice • Monitor and respond appropriately to social media commentary • Maintain consistent communication with manager and co-workers• Maintain good communication with physicians, ophthalmic assistants, and other staff members to ensure positive outcomes/experiences for the patient• Exhibit professional demeanor while representing the practice• Maintain an extreme level of confidentiality Education and ExperienceRequired• High School Diploma or equivalent • Minimum of one year of sales experience Preferred• College degree • Experience in the medical industry (ophthalmology specifically) Essential Skills and Abilities• Excellent interpersonal and presentation skills• Knowledge of, and experience with, the sales process• Creative, innovative, and willing to contribute ideas and professional opinions• Excellent time management and planning skills• Excellent written and verbal communication • Ability to meet project deadlines and demonstrate attention to detail• Ability to demonstrate an understanding of the needs of the customer• Ability to work individually as well as part of a team• Ability to meet deadlines with minimal supervision • Knowledge of CRM principlesCompany SummaryThe Dakota Eye Institute (DEI) is a multi-specialty group of board-certified ophthalmologists, optometrists and professional staff. We opened the doors to our first eye care clinic in 1989 and have been expanding our services ever since. We have locations in Rugby, Linton and Bismarck. All of our facilities employ a staff of specialists who are committed to providing quality eye care solutions.DEI recognizes that its staff is its most important strength and therefore is committed to providing an excellent work environment, opportunities for self-development and growth, and monetary and non-monetary rewards for hard work and commitment to DEI. DEI employee benefits have been designed to promote loyalty and longevity and the company’s philosophy is to “promote from within” whenever possible. ... See MoreSee Less
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Ken Torkelson has been in-line skating for years. After having some accidents caused by unseen branches, rocks, and cracks on the skating path, he made an appointment with Dr. Litchfield. ... See MoreSee Less
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Wishing a very happy birthday to Dr. Selid today! ... See MoreSee Less
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Dakota Eye Institute is proud to be a participant in the InfantSEE® program. Dr. Thomas Samson and Dr. Michael Ranum provide the InfantSEE program assessment at no cost to the patient.To learn more about this program, visit our website - ... See MoreSee Less
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☀ July is UV Safety Month ☀Do you know how to choose sunglasses with the best protection? Stop by and have one of our knowledgeable opticians help find the best fit for you.Learn more: ... See MoreSee Less
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Dakota Eye Institute is teaming up with the Bismarck Larks to benefit Carrie's Kids, Inc., a local non-profit that offers assistance to under privileged youth in our area. We will be collecting school supplies to give back to Carrie's Kids. Stop over to our North clinic on Wednesday, August 4th to join the fun. We will have a bounce house and live radio broadcast. The fun starts at 8:00am. The first 250 donators will receive a free backpack! ... See MoreSee Less
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